Welcome to Sloane Square – an online store based on Sydney’s Northern Beaches for babies, children and the babe in charge!

I am so excited you have visited my store. Sloane Square is named after my daughter and is a place to find gorgeous clothes and treasures for your 0-4 year old babe. Very importantly you’ll also find little luxuries for the babe in charge!

My name is Elizabeth Windfield. I am married to James and Mum to Ashton (The Ashman) and Sloane (Pudding, Madam, SLOANE VICTORIA!). We have a crazy, fun and messy life on Sydney’s Northern Beaches. Having a baby and spirited toddler is certainly chaotic but I believe in being very kind to yourself by starting the day with a coffee and ending it with Netflix on the iPad in bed.

Launching in 2018, my vision for Sloane Square is to bring you a considered selection of brands I love for babies and toddlers with a bit of a classy and beachy vibe. You’ll find Lupine and Luna, Buck and Baa, Le Edit, Bobby G and more. There is a focus on neutral high quality, organic materials and sustainable practices. I’m all about the babes having spirited adventures and jumping in muddy puddles (thank you Peppa), but stylishly.

I also plan to bring you a behind the brands look at the amazing creators and designers of the labels you will find here – mostly owned and run by Mums. Partnering with these incredible women has truly been the most wonderful part of setting up Sloane Square. Check out the Behind the Brands section on my blog to find out more!

This shop is all about you. I hope you feel at home here and find something that makes you and your babes feel wonderful. If you are shopping as a grandparent, aunty or friend – hello! You’re awesome. I would be honoured to help you find the perfect gift for the little one or Mum in your life.

Lots of love, grab a coffee or wine and treat yourselves (although most likely you are shopping one handed on your phone while doing 8 other things).

Liz x