You’ll love our Frankly classic stripes romper. So warm and stylish, it will take your little one from a snooze to the cafe.
QUALITY: MADE TO LAST
Approximately 80 billion garments are produced each year to meet the demand of consumers – most of these are made with cheap, toxic fabrics that are poor quality. Because a large quantity of garments are purchased at ridiculously cheap prices, consumers are disposing of their clothes faster than ever before – which means they end up in our landfills – in Australia alone, this equates to nearly 6000Kg every 10 minutes. The vicious cycle continues as more energy, more resources, more poorly run factories are put to use to produce more and more poor quality clothes … this trend, known as fast fashion, needs to be stopped.
In order to challenge this, we have launched our premier capsule collection – a small collection of wardrobe essentials made with the highest quality fabrics, and methods to ensure they last season after season – and can even be handed-down (a concept most of us no longer practice).
This has meant focusing on 2 key elements:
- The Fabric & Quality:
We know that the way clothing fits is everything. We reworked each piece multiple times, over a period of months, to get the fit just right. Many gorgeous little kids have worn & tested our range to ensure they are fit for purpose.
We have used only certified organic cotton that is sourced sustainably. Certified organic cotton is free from toxins and pesticides and is safe for infants, children and for our planet.
- The Design
Trends come and go so quickly, which makes it really challenging to keep up. That is why we have chosen to keep our collection classically styled, with a minimalist palette inspired by the Australian coastline – boasting cool shades of blue, classic stripes, charcoal, and graphics.
As our range grows we want to ensure all the items in our range can be mixed/matched with other items in your child’s wardrobe – to reduce the overall number of pieces you need.